which.co.uk - Which? | Expert testing, reviews and advice

Quick Summary

Online Status

Online

Server IP address resolved: Yes
Http response code: 200
Response time: 0.76 sec.
Last Checked: 06/03/2024

Over the time which.co.uk has been ranked as high as 2,380 in the world, while most of its traffic comes from United Kingdom, where it reached as high as 281 position.

Which.co.uk receives about 33,372 unique visitors and 71,082 pageviews per day. The estimated value of which.co.uk is 932,940 USD. Each unique visitor makes about 2.13 pageviews on average.

Which.co.uk is registered under .UK top-level domain. Check other websites in .UK zone.

At the time of the last check (October 13, 2024) which.co.uk has a valid and up-to-date SSL certificate issued by Amazon that expires on June 18, 2025. Check other websites using SSL certificates issued by Amazon.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust which.co.uk is quite a safe domain.

Mobile-Friendly test indicates that which.co.uk is well optimized for mobile and tablet devices, however website page loading time could be improved.

Which.co.uk General Information

Global Rank

9,634

Average Load Time

2.21sec

Links In Count

4,524

Website Value

$932,940

Audience Geography. Where are which.co.uk visitors located?

Country	Rank
United Kingdom GB	281
Ireland IE	1872
Bangladesh BD	5182
Nigeria NG	9790
Australia AU	17527
India IN	19137
Canada CA	21429
France FR	23469
United States US	42873
Germany DE	44625

Country	Percent of Pageviews
United Kingdom GB	83.8%
United States US	1.8%
Ireland IE	1.6%
India IN	1.5%
France FR	0.7%
Germany DE	0.5%
Canada CA	0.4%
Australia AU	0.4%
Nigeria NG	0.3%
Other	9%

Country	Percent of Visitors
United Kingdom GB	76.6%
United States US	3.4%
India IN	2.7%
Ireland IE	1.4%
France FR	1%
Canada CA	0.7%
Australia AU	0.7%
Germany DE	0.6%
Nigeria NG	0.5%
Other	12.2%

Where do visitors go on which.co.uk?

Subdomain	Pageviews
which.co.uk	74.41%
university.which.co.uk	9.29%
broadbandtest.which.co.uk	4.47%
trustedtraders.which.co.uk	2.67%
join.which.co.uk	2.19%
search.which.co.uk	1.76%
switch.which.co.uk	1.35%
computing.which.co.uk	1.34%
conversation.which.co.uk	0.62%
mortgageadvisers.which.co.uk	0.59%
other	1.3%

Subdomain	Pageviews per User
trustedtraders.which.co.uk	3.2
university.which.co.uk	2.3
which.co.uk	2.23
join.which.co.uk	2.1
jobs.which.co.uk	2
switch.which.co.uk	1.8
mortgageadvisers.which.co.uk	1.3
compareestateagents.which.co.uk	1
legalservice.which.co.uk	1
press.which.co.uk	1
other	0.88

Subdomain	Reach
which.co.uk	74.08%
broadbandtest.which.co.uk	9.93%
university.which.co.uk	9.14%
search.which.co.uk	3.83%
computing.which.co.uk	2.97%
join.which.co.uk	2.36%
trustedtraders.which.co.uk	1.88%
switch.which.co.uk	1.63%
conversation.which.co.uk	1.34%
mortgageadvisers.which.co.uk	1.03%
other	1.66%

How popular is which.co.uk?

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	8851	-648	95	3%
30	8858	362	933	-5.337%
7	8498	-507	97	5%
1	8639	-2124	94	20%

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	13554	-1450	546	9.4%	2.13	6%
30	13255	139	559	-2.28%	2.21	3%
7	13179	452	566	-6.059%	2.1	-10.5%
1	13706	-2783	58	20%	2.1	-4.09%

Period	Global Rank	Global Rank Delta
past 3 months	9634	-829
past month	9580	381
past week	9236	-180
yesterday	9358	-2049

Which.co.uk Alexa Rank History

Alexa Rank shows how popular which.co.uk is in comparison with other sites. The most popular site has Alexa Rank equals 1. If which.co.uk has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to which.co.uk and pageviews on which.co.uk over the past 3 months.

Which.co.uk Safety Information

Overview

Last Updated: 04/22/2025

Overall result - "which.co.uk" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2025

which.co.uk is safe.

Norton ConnectSafe evaluates which.co.uk for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/11/2016

which.co.uk is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

Malware not found at "which.co.uk".
"which.co.uk" is not a phishing page.
"which.co.uk" does not install unwanted software.
"which.co.uk" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

which.co.uk is safe.

McAfee assesses which.co.uk for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze which.co.uk for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

which.co.uk child safety isvery good.

The WOT calculates reputation of the which.co.uk. This reputation system receives ratings from users and information from third-party sources, assesses the which.co.uk for safety features and confirms, whether which.co.uk is suitable for children.

SSL Information

SSL Checker Tool

Domain	which.co.uk
Issuer Organization	Amazon
Issuer	Amazon RSA 2048 M03
Algorithm	RSA-SHA256
Valid form	05/20/2024
Expiration	06/18/2025
Signed	Certificate is not self signed
Additional Domains	which.co.uk .which.co.uk .green.which.co.uk .which.com which.com .staticwhich.co.uk *.internal.which.co.uk staticwhich.co.uk

Which.co.uk Server Information

Server Location

Geolocation Tool

Dublin

Ireland

ASN Information

ASN Lookup Tool

ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 04/10/2025

ASN Whois

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Which.co.uk Domain Name Information

WHOIS

WHOIS Lookup Tool

Domain Whois

Domain name:
which.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 16-Jan-2018

Registrar:
Gandi [Tag = GANDI]
URL: https://www.gandi.net

Relevant dates:
Registered on: before Aug-1996
Expiry date: 01-Jul-2025
Last updated: 28-May-2024

Registration status:
Registered until expiry date.

Name servers:
ns-1422.awsdns-49.org
ns-177.awsdns-22.com
ns-1917.awsdns-47.co.uk 205.251.199.125
ns-523.awsdns-01.net

WHOIS lookup made at 13:11:31 09-Sep-2024

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2024.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

DNS Records

DNS Lookup Tool

Host	A Record	TTL
which.co.uk	54.246.173.116	60
which.co.uk	34.251.163.12	60
which.co.uk	52.208.22.24	60

Host	MX Record	Priority	TTL
which.co.uk	eu-smtp-inbound-1.mimecast.com	10	300
which.co.uk	eu-smtp-inbound-2.mimecast.com	10	300

Host	NS Record	TTL
which.co.uk	ns-506.awsdns-63.com
which.co.uk	ns-1422.awsdns-49.org
which.co.uk	ns-1139.awsdns-14.org
which.co.uk	ns-1917.awsdns-47.co.uk
which.co.uk	ns-177.awsdns-22.com
which.co.uk	ns-542.awsdns-03.net
which.co.uk	ns-1632.awsdns-12.co.uk
which.co.uk	ns-523.awsdns-01.net

Host	TXT Record	TTL
which.co.uk	segment-site-verification=llrtNcNx39akuOu1SgxKr8nPEPfyULiR	300
which.co.uk	google-site-verification=sGgHBFIVTfky1xT0xuQVqTKbFejGutWlfVDvpkf3j8Q	300
which.co.uk	onetrust-domain-verification=656e1cfaefcb4e5888663b08454a1af2	300
which.co.uk	google-site-verification=JhkmHxCyu3JxJF-zkLKfjem03CWKSLxSfuzW8rd4KMI	300
which.co.uk	google-site-verification=jEziVMS5MnetmykNn2Y8ppOzR2sZiaw7dXJ7hoK-v8c	300
which.co.uk	facebook-domain-verification=jjwb9bvbtvrb1vipjl1lu7usucc07e	300
which.co.uk	google-site-verification=QmlAZem8P65cRL3keNScMhasPkfrXQiMh2eIzy7XPUs	300
which.co.uk	google-site-verification=9NsDhFNYG6NSPWl9xA5N5GE0RZEFJaFVCqJLNO1tOR8	300
which.co.uk	apple-domain-verification=XhosNN1ptqHU9PN2	300
which.co.uk	google-site-verification=IbWLGHFw91hFPzwHFSOiMnd2ay_Z_7G9Gls8rVfJJHw	300
which.co.uk	atlassian-domain-verification=DdM6v2tGCllZXbJSuV4hAe/4jUAMahcndL25R4LZJ1YzINQFODUOhCU70ZPAANZc	300
which.co.uk	miro-verification=b846e7e004e367a4cdd3846eb914b9d4eb039512	300
which.co.uk	google-site-verification=jlQJbePfurATdOmjNF6qqjyHVjYeesmCyLDN5ONPGL0	300
which.co.uk	google-site-verification=b1Vnna2dUtcb78hB5u-7iXPNAR14y9SKNEe_R73dEJ0	300
which.co.uk	google-site-verification=VMg6Z1Nkesjiz8P8uxODS_dz2KEHOEbcyjjq5lsAsxE	300
which.co.uk	prodpad-domain-verification=LJK8VD7RHWPXPkmtt11dJdWumw42XcTXwRC4v7i35mw=	300
which.co.uk	google-site-verification=NjDwc9B0UoJ2YU81mF16yB3dXNEKlry6tuwsPxGrwME	300
which.co.uk	stripe-verification=2aad228fb271e51dbbf3fd2e2f20635eb01f2eca84fc53b0eca39babac67ca0f	300
which.co.uk	v6l9d2r09ja6g77qutcq7ilsn	300
which.co.uk	MS=ms82245533	300
which.co.uk	v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 include:_spf.google.com include:cust-spf.exacttarget.com include:amazonses.com include:eu._netblocks.mimecast.com include:_spf.salesforce.com ~all	300
which.co.uk	google-site-verification=mDwzQi_5rXbTs3I5zkNKTvIemetd3-Y_NsTr7F2BlK4	300
which.co.uk	yandex-verification=077673d84d6a3cc3	300
which.co.uk	google-site-verification=0QMXyo3nMSwR-94bFg7methDdzpba1PxCfgSFqaO0No	300
which.co.uk	google-site-verification=YTCXquX-Ua7X6NEMEZnEuGy2tf5xk1w3EmdZqFJxpiY	300
which.co.uk	google-site-verification=b1ndmTHZStdI3domVKX9jjdcm9COWAGKJPFle2p5BDM	300
which.co.uk	afqc7jgv7k45mreq6hskb4ocun	300
which.co.uk	google-site-verification=mCS7WZ9HUQX6GtHrOt7YSLkYNcLWwAcaTRrBW1X8zZA	300
which.co.uk	google-site-verification=0MN6xZGSfGflkKqkEc3G5T5lUl1Z50bXZLDaHiiAd4U	300
which.co.uk	aromgs6qiqg8pj1jb1pjrlauj4	300
which.co.uk	google-site-verification=nUrcjrJwrWA7dwLuAHKeRCtQl_T0f7X-YjWw8OlCcdE	300
which.co.uk	google-site-verification=G9MNYtidgrmq1TPXYoUKYNKttYGGKJyhL34o4PdwIw4	300

ns-1422.awsdns-49.org
TTL: 390
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Which.co.uk HTML Validation

HTML Validation Tool

Errors

Bad value “imagetoolbar” for attribute “http-equiv” on element “meta”.

Bad value “cache-control” for attribute “http-equiv” on element “meta”.

Bad value “pragma” for attribute “http-equiv” on element “meta”.

Bad value “expires” for attribute “http-equiv” on element “meta”.

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi…-30_credit-card-rates.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…it-card-rates-275x187.jpg”), all image candidate strings must specify a width.)

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi…756/Nov-30_turntables.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…30_turntables-275x187.jpg”), all image candidate strings must specify a width.)

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi…743/Nov-30_decembeard.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…30_decembeard-275x187.jpg”), all image candidate strings must specify a width.)

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi….uk/20171201100326/PB.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…1201100326/PB-275x187.jpg”), all image candidate strings must specify a width.)

Attribute “href” not allowed on element “svg” at this point.

Attribute “name” not allowed on element “svg” at this point.

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi…o.uk/20171004143615/C.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…o.uk/20171004143615/C.jpg”), all image candidate strings must specify a width.)

Bad value for attribute “srcset” on element “img”: No width specified for image “//prod-homepage.green.whi…0170915133105/airline.jpg”. (Because one or more image candidate strings specify a width (e.g., the string for image “//prod-homepage.green.whi…0170915133105/airline.jpg”), all image candidate strings must specify a width.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Warnings

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

Which.co.uk Desktop Insights

Desktop Page Insights Tool

Last tested: 06/13/2016

Desktop

Desktop Speed

74%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Optimize images

Minify JavaScript

Desktop Resource Breakdown

Total Resources	133
Number of Hosts	36
Static Resources	85
JavaScript Resources	27
CSS Resources	6

Which.co.uk Mobile Insights

Mobile Page Insights Tool

Last tested: 06/13/2016

Mobile

Mobile Usability

97%

Size tap targets appropriately

Mobile Speed

58%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Prioritize visible content

Optimize images

Minify JavaScript

Mobile Resource Breakdown

Total Resources	134
Number of Hosts	36
Static Resources	86
JavaScript Resources	27
CSS Resources	6

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Which.co.uk Which? | Expert testing, reviews and advice - Which?

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Quick Summary

Which.co.uk General Information

Which.co.uk Alexa Rank History

Which.co.uk Safety Information

Which.co.uk Server Information

Which.co.uk Domain Name Information

Which.co.uk HTML Validation

Which.co.uk Desktop Insights

Which.co.uk Mobile Insights

Which.co.uk Nearest Competitors

Which.co.uk Typos